What is "Partnerships-Led," and it's it viable on it's own?

"Just having a connection is not a partnership. It's when you work together to do more with the integration or the content, together, that makes it a partnership.

“Relationship is the best path to partnership.”

When your solutions partners ask and need referrals back from you in order to continue sending you referrals, here are some ways to keep that reciprocity engine going, in a manageable and scalable way.

The foundational ideology between the two roles is that one is closer to the customer than the other.

"54X ROI from combining the power of Malomo with Electriq."

"Help the partners make more money"

"It's light lift. It's open. And it keeps those lines of communication open..."

"If you don't have an idea of how to do that from a product standpoint, then we have a problem."

"Recognizing you are an ingredient in someone else's solution instead of trying to go build that solution."