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What effective partner marketing looks like

"Find a logical connection through the partner to the end customer."

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Latest Episodes  —

Here are the latest partner enablement strategy sessions with top teams!

SaaS CEO or Co-Founder
May 11, 2022
56
 MIN

"Find a logical connection through the partner to the end customer."

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SaaS Partnerships Team Lead
April 26, 2022
32
 MIN

You will save so much time if you try this with two or three partners first...

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SaaS Partnerships Team Lead
April 1, 2022
48
 MIN

If you can't show $10K in reciprocal value for your partners in the first 6 months, you shouldn't be asking for partnership.

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SaaS Partnerships Team Lead
March 21, 2022
55
 MIN

"If we can get our partners into our marketing activities and drive recognition, that's always the goal."

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Agency Partner
March 10, 2022
54
 MIN

In order to ensure success of partnerships in your org, you have to have buyin from every stakeholder.

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Agency Partner
December 15, 2021
42
 MIN

"Partners are there to extend Google's strategy is teaching someone to fish, both the partner and the vendor should be aligned the opportunity, and that will lead into the right incentives. We've got that now then you'll have the successful." 

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Agency Partner
November 28, 2021
25
 MIN

“Lead forensics has those same metrics that they're looking at. They have those same goals. They're, they're talking the same talk.”

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