"Just having a connection is not a partnership. It's when you work together to do more with the integration or the content, together, that makes it a partnership.
Will Taylor asked this question on LinkedIn;
Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partnerships-led mean?"
Is a webinar I do with another company partner-led? Or, is that just solid efficient thought-leadership content marketing?
Is an integration a partnership? At Partnerhub®, we have integrations with HubSpot, Salesforce, Slack, Sendgrid.... Does that mean they are our partners?
And when I set up an affiliate tracking funnel and payout system for my product... Does that mean those bloggers who signed up and shared my link are my partners?
Now, I brought Will to the show to help me answer:
Read the full article: https://www.linkedin.com/pulse/partnerships-led-growth-only-strategy-most-viable-alex-glenn/?trackingId=QD367pFTTP2ngINOu14Q%2FQ%3D%3D
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