Revenue Department Lead

The what, why and how of building an Academy for your SaaS w/ Mark Kilens

Alex Glenn
October 28, 2022
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Revenue Department Lead
October 28, 2022

The what, why and how of building an Academy for your SaaS w/ Mark Kilens

"If you don't have an idea of how to do that from a product standpoint, then we have a problem."

Today I definitely looked out for my audience and turned lemons into Lemonade.

I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel....

But, I forgot to invite his VP of Channel. Idiot move.  

This was Mark and my first ever call so we started to chat about his background and when we got onto the topic of his experience with HubSpot (Mark was VP of HubSpot Academy - the most successful SaaS academy and certification program ever), I realized how valuable his insight would be on some pain points related to training and certification programs our audience have asked me about.

So, I asked if he wouldn't mind using the 30 minutes we had left to take us through his experience and advice for setting up a saas training and certification program. It turned out to be one of the more insightful conversations I've had in a long time.  

Marks tips:  

  • Educational content should live under marketing.  
  • Start without an LMS - you may never need it.  
  • The owner of the academy should be passionate.  
  • Make it free.

If you need help, go to these guys:  

Best education hits on all three of these:

  • Blooms Taxonomy  
  • Why - articulate the why. Sales piece. Outcome.
  • How - from a non-product standpoint.
  • What - tools involved, you use with the how. Examples.
  • "Why" = problem, "what" is the solution, "how" are the features.


Reveal - A free account mapping solution.

Partnerstack - Partner tracking and payouts.

Partnerhub® - for finding and managing your partnerships.

Episode Transcript

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