If you can't show $10K in reciprocal value for your partners in the first 6 months, you shouldn't be asking for partnership.
Every type of digital agency has unique relationships with their software stack. Implementation partners for major platforms like HubSpot and Salesforce sit between the product and the internal team who ends up using it. And when you look into agencies whose revenue exists on top of technology the client may never know about, let alone log into, their partnership with those platforms is highly nuanced. This causes some frustrations for the partner teams at said software who struggle making their programs work around the platform that is only managed by the agency partner.
One such platform is Semrush - the suite of SEO tools used by agencies like our guest today to power enterprise-grade services with 6-figure monthly retainers. So, how does the partnership work between these two entities?
To find out, I asked Brian Moseley, former HubSpot, former Databox, now Director of Channel Sales at Semrush to bring one of his favorite digital agency partners (Marty Martin, Founder, CEO at LOCOMOTIVE Agency) onto the podcast to help us understand:
This is another great episode I think your team will benefit from no matter your relationship with partnerships.
SplitSignal Enterprise SEO Split-Testing: https://www.semrush.com/splitsignal/
Surround Sound for Search Reputation Management: https://www.semrush.com/srm/
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.