The foundational ideology between the two roles is that one is closer to the customer than the other.
I cannot say enough about our guest today. Barrett King, Sr. Manager - GTM Strategy, Global Partner Ecosystem at HubSpot, joins me to run through how go-to-market with solutions partners. We’ve spent some time on previous episodes (refer to the episode with Justin Graci if you like this topic) on partner GTM, but I cannot tell you the listeners we have given you enough on the subject until we hear from Barrett.
In this episode, we will highlight 3 key areas of partner GTM:
1. Inception of a partner program
2. Discovery of partners
As usual, before we dive in, there is a brief word about our sponsors.
Reveal - A free account mapping solution.
Partnerstack - Partner tracking and payouts.
Partnerhub® - for finding and managing your partnerships.