"I'd rather not get the 10% and pass that off to my customer..."
Welcome back everyone! I hope you enjoyed the last episode where Will Taylor and I chatted about the viability of a partnerships-led only growth strategy.
I’m the luckiest podcast host again this week because I get to speak to an ecommerce thought leader who now runs a niche product and partnership offering supported by someone who cut her teeth in partnerships at Gorgias - an ecomm platform known to have a well-oiled partner program.
Coming to this episode today is Nik Sharma, CEO of Sharma Brands, HOOX, and 1180 Media. With him is the amazing Dillon Duchesne, who leads partnerships and biz dev for HOOX.
The theme of today’s episode is How CEO’s need to be heavily involved and support a 1:1 partnerships strategy to ensure it’s success - especially early on.
Today, Nik, Dillon and I chat about:
Reveal - A free account mapping solution.
Partnerhub® - for finding and managing your partnerships.