This podcast is recorded at a perfect time for us with HubSpot and Salesforce Partner Tracks around the corner, we are working with our friends at Dealhub (represented today by channel leader Omer Fuchs, VP of Strategic Alliances) to prepare their partner track with the intent of finding and aligning with more solutions partners like our guests on this episode.
This type of partnership is one where the agency becomes a power user and product expert using their own process optimization first, then role it out to the clients. This is a very different relationship than say Shopify has with their partners (agencies don’t run their internal sales ops on top of Shopify). Which means, the level of product and partnership synergy can either happen very quickly, or fall flat due to some internal stakeholder on the partners’ team not being fully sold on the product for their use, and therefore the senior person is now in the middle getting requests from the tech partner manager that they have no answer for since that persons’ team is not bought into using it. In short, this type of partnership almost has to be a power user first.
The big question then becomes - does this type of agency-partnership have to start with them using the product internally, and becoming a power user?
Then begs the question - does that mean you have to sell them an account? Or do you gift them one?
In either case, on this episode, we will be reviewing:
Reveal - A free account mapping solution.
Partnerstack - Partner tracking and payouts.
Partnerhub® - for finding and managing your partnerships.