The agency partner of the tech company.
“If it's not a give and take then what is the value in our partnership?”
“You have to figure out what is the value that you're bringing to that partnership.”
Today I am speaking with Dan Crowther, senior manager of partnerships at Trellis and Sharon Biggar, VP of marketing at Hotjar.
“Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”
Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond
“If you build the right partnerships and you know, the financial benefits can be huge.”
“Anybody who's utilizing our data in the right way and turning it into button line revenue. Great. Let's talk about it. And shout from the rooftops.”
"And if you can be proactive in coming up with those ideas to pitch, you're making your partner managers job that much easier."
“What resonates the most is when somebody has done the due diligence enough to understand the type of clients we're working with and the type of solutions that are going to benefit us.”
“Sometimes you have to lead them to an aha moment of why the two exist together.”
I'm so glad you asked this question because what I'm currently getting isn't working, it's generic out cold outreach emails.