The agency partner of the tech company.
“Relationship is the best path to partnership.”
"54X ROI from combining the power of Malomo with Electriq."
"Recognizing you are an ingredient in someone else's solution instead of trying to go build that solution."
"We're getting between 50-100 leads a month from this with JustUno..."
"We don't care about the actual referral fee."
"It's not just some financially-incentivized relationship."
"It can make co-selling a little more difficult so you need to think outside the box..."
In order to ensure success of partnerships in your org, you have to have buyin from every stakeholder.
"Partners are there to extend Google's strategy is teaching someone to fish, both the partner and the vendor should be aligned the opportunity, and that will lead into the right incentives. We've got that now then you'll have the successful."
“Lead forensics has those same metrics that they're looking at. They have those same goals. They're, they're talking the same talk.”
"Leverage the resources and your resources are your relationships."
You're either in an affiliate program or you're a partner program.
"If the sales team doesn't trust the Implementation Partner, nothing will get done."
“If it's not a give and take then what is the value in our partnership?”
“You have to figure out what is the value that you're bringing to that partnership.”
Today I am speaking with Dan Crowther, senior manager of partnerships at Trellis and Sharon Biggar, VP of marketing at Hotjar.
“Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”
Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond
“If you build the right partnerships and you know, the financial benefits can be huge.”
“Anybody who's utilizing our data in the right way and turning it into button line revenue. Great. Let's talk about it. And shout from the rooftops.”
"And if you can be proactive in coming up with those ideas to pitch, you're making your partner managers job that much easier."
“What resonates the most is when somebody has done the due diligence enough to understand the type of clients we're working with and the type of solutions that are going to benefit us.”
“Sometimes you have to lead them to an aha moment of why the two exist together.”
I'm so glad you asked this question because what I'm currently getting isn't working, it's generic out cold outreach emails.