Hosted by Alex Glenn
& Carina Shahin

"Make Them Famous!"   
— The Partner Enablement Podcast.

In this podcast, we interview heads of partnerships, heads of revenue and sales, as well as the agencies involved in the partner programs of leading tech companies to uncover the secrets of partner activation and enablement. The title is in quotes to pay tribute to Pete Caputa, the originator of the phrase.

400+
Partner Teams Involved
3000+
Podcast downloads
1100+
Podcast subscribers

Latest Episodes

Here are the latest episodes of the podcast.

All  Episodes
Agency Partner
July 30, 2021
29
 MIN

“If it's not a give and take then what is the value in our partnership?”

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SaaS Partnerships Team Lead
July 30, 2021
34
 MIN

“Day one week one, see that as an immediate opportunity to help your partner out.”

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Agency Partner
July 17, 2021
55
 MIN

“You have to figure out what is the value that you're bringing to that partnership.”

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Agency Partner
June 29, 2021
32
 MIN

Today I am speaking with Dan Crowther, senior manager of partnerships at Trellis and Sharon Biggar, VP of marketing at Hotjar.

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Agency Partner
June 17, 2021
48
 MIN

“Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”

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Agency Partner
June 9, 2021
50
 MIN

Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond

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Agency Partner
May 25, 2021
36
 MIN

“If you build the right partnerships and you know, the financial benefits can be huge.”

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Agency Partner
May 17, 2021
47
 MIN

“Anybody who's utilizing our data in the right way and turning it into button line revenue. Great. Let's talk about it. And shout from the rooftops.”

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SaaS Partnerships Team Lead
May 10, 2021
25
 MIN

"Probably a lot of folks who are listening to this podcast know that when you do start a partnerships department, it takes a lot of effort to show the value that you bring to the organization."

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Agency Partner
May 2, 2021
35
 MIN

"And if you can be proactive in coming up with those ideas to pitch, you're making your partner managers job that much easier."

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Agency Partner
April 21, 2021
39
 MIN

“What resonates the most is when somebody has done the due diligence enough to understand the type of clients we're working with and the type of solutions that are going to benefit us.”

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SaaS Partnerships Team Lead
April 7, 2021
33
 MIN

“We want to get every team thinking about partners and how they can leverage partners and how they can drive value.”

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SaaS CEO or Co-Founder
March 30, 2021
51
 MIN

"I'm in the business of relationships and I help figure out how we make money together."

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SaaS Partnerships Team Lead
March 17, 2021
27
 MIN

“Partnerships are successful when both sides approach them as give to get.”

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Agency Partner
March 17, 2021
28
 MIN

“Sometimes you have to lead them to an aha moment of why the two exist together.”

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SaaS Partnerships Team Lead
March 9, 2021
40
 MIN

“The burden of support and training these merchants doesn't fall back on them necessarily. We can take that into our own hands.”

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SaaS Partnerships Team Lead
March 2, 2021
46
 MIN

"How can we develop these co-marketing opportunities that combines our insights from other Klayvio customers to create awesome content that's branded for the partner and get it in front of potential new business."

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SaaS CEO or Co-Founder
February 22, 2021
36
 MIN

“You can't set a goal of saying, Hey, in 2021, we want our partner revenue to be a third of our revenue mix and then not support it through product investment, find creative ways to include them in your marketing and allow them to understand your customers because that's going to make them really excited.”

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SaaS Partnerships Team Lead
February 16, 2021
37
 MIN

“The number one thing to do is to find out the personal goals of the partner owner.”

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SaaS Partnerships Team Lead
February 9, 2021
52
 MIN

“ I'm leaning on these partners to help me demonstrate the value of agencies to implement things. Case studies that are focused on teaching other agencies, how to leverage your product, to drive more revenue into the agency, all kinds of different backlinks, sharing, blogs, sharing ways of going to market that don't necessarily involve having a day-to-day experience.”

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SaaS Partnerships Team Lead
February 2, 2021
27
 MIN

It has to be done with almost like an account-based marketing approach where it's. Highly customized and tailored. They're significant reciprocity on both sides of the table to support meeting those objectives. That's where the magic partnerships happen.

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SaaS CEO or Co-Founder
February 2, 2021
21
 MIN

They need to know who you're partnering with and how and why that's an important partnership rather than grow with 7,000 partners. Why don't we take the 27 we have and go to them and figure out a story on each one of those are sharing our dilution.

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Agency Partner
February 1, 2021
43
 MIN

I'm so glad you asked this question because what I'm currently getting isn't working, it's generic out cold outreach emails.

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Revenue Department Lead
February 1, 2021
19
 MIN

You need partners in those groups, answering those questions about products that they love and your product needs to be one of those.

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SaaS Partnerships Team Lead
February 1, 2021
34
 MIN

"First and foremost, understanding exactly what their go to market is and how HubSpot enables them to do their services and what they sell and how they sell it."

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